CIO Tech View: The Influence of Social Media on Consumer Behavior
CIO Tech View offers a deep dive into how social media platforms are reshaping purchasing decisions, brand perceptions, and overall consumer habits. As the digital landscape evolves, these platforms are influencing consumers in ways that are unprecedented, transforming the way businesses interact with their audience. This article explores how social media is altering the dynamics of consumer behavior, especially in the context of marketing and decision-making.