How Global ESPs Focus on Expansion and Indian ESPs Focus on Strengthening Existing Relationships

Global and Indian ESPs take different approaches when it comes to account contributions in software product engineering. Global ESPs often emphasize expansion and client acquisition, tapping into new markets and offering innovative solutions that address a broad set of customer needs. Indian ESPs, however, focus on strengthening their relationships with existing clients. By providing tailored services and personalized attention, Indian ESPs ensure client loyalty and long-term satisfaction. This focus on client retention allows Indian ESPs to build stable, long-lasting business relationships, contributing to their sustained success.