The primary attraction of buying Instagram likes is the instant boost in visibility. Posts with more likes are often perceived as higher quality, encouraging other users to engage. This is particularly tempting for businesses and influencers, as a high number of likes can improve their chances of landing collaborations or deals with brands. However, most purchased likes come from bots or inactive accounts, which means they do not result in meaningful engagement like comments, shares, or real interactions, making the growth superficial.