Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It’s an ongoing process that helps you turn prospects into customers, and customers into repeat buyers. The heart of any content marketing strategy is creating content that addresses the needs and interests of your target audience. That’s the first step in attracting and retaining customers.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It’s an ongoing process that helps you turn prospects into customers, and customers into repeat buyers. The heart of any content marketing strategy is creating content that addresses the needs and interests of your target audience. That’s the first step in attracting and retaining customers.